The Santa Monica Classic Car Show returns to the Santa Monica Pier on Saturday, September 13, 2025. This annual event brings together classic rides, custom builds, and vintage favorites with the Pacific Ocean as the backdrop.

On August 16, 2025, the Immersive Art Collective transformed into a vibrant masquerade hall for the wedding reception of Chelsea and Deji. The evening was a celebration of love, artistry, and community—every detail designed to pull guests into a living, breathing work of art.

HarperCollins, in partnership with TikTok Shop, organized the BookTok Book Fair, a creator-focused event held at NeueHouse Hollywood. The gathering targeted BookTok influencers, offering them a space to explore upcoming titles and network with like-minded content creators.

Goop hosted an influencer gathering at the Santa Monica Proper Hotel, using the property’s outdoor patio space for a mix of product sampling and hands-on activities. The event brought together a group of content creators to take part in arts and crafts workshops and to try out selections from Goop’s beauty line.