Goop Influencer Event – Santa Monica Proper Hotel
I recently photographed a Goop influencer event at the stylish Santa Monica Proper Hotel, capturing a day of creativity, beauty, and community. While Gwyneth Paltrow wasn’t in attendance, the brand’s signature blend of wellness, style, and innovation was present in every detail.
Hosted on the hotel’s beautiful outdoor patio, the event brought together influencers and tastemakers for a relaxed afternoon of arts and crafts activities paired with hands-on beauty product sampling. Attendees explored Goop’s latest skincare and wellness offerings while creating personalized items to take home — a perfect blend of self-care and creativity.
My focus as the event photographer was on documenting the interactive moments — from close-up shots of guests mixing colors and textures, to candid portraits of attendees enjoying the sunny Santa Monica setting. I also captured the elegant product displays, floral arrangements, and styled seating areas that reflected Goop’s clean, modern aesthetic.
The Santa Monica Proper Hotel’s patio provided an airy, sophisticated backdrop for the afternoon, with natural light filtering in to create the perfect atmosphere for lifestyle-driven photography.
From intimate brand activations like this to large-scale corporate gatherings, I bring a documentary-meets-editorial style that captures the essence of the event while showcasing the brand’s personality.
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